Abstract

The case discusses the emergence and expansion of the food supermarket chain, FoodWorld (FW) in India during the 1990s and early 2000s, and traces its growth over the years. The strategies devised to establish FW have been examined in detail. The case discusses in depth the issues of store location, store design and promotional initiatives that were given special attention while establishing FW outlets. The case also talks about the rationale behind FW's 'private brand' initiative and briefly discusses how the company made use of information technology for achieving operational excellence. Finally, the case takes a look at the developments in the Indian food retailing industry and talks about FW's future prospects.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Store location
• Store design
• Merchandising
• and IT in Retailing.

Keywords

Emergence, expansion, supermarket chain, FoodWorld, India, 1990, 2000, issues, store location, store design, private brand, information technology, operational excellence, Indian food retailing