Abstract

The case examines the breakup of the joint venture (Timex Watches Ltd.) between Timex Corporation, leading US fashion watch manufacturer, and Titan, a leading watch manufacturer in India. The reasons underlying the restructuring exercise undertaken by Timex after the JV was dismantled are explored in detail. The case examines Timex's restructuring at the level of strategy and product launch. Finally, the case explores the future of the company in the light of Timex's restructuring initiatives and increasing competition in the organized watch market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Success and failure of jont ventures
• Corporate restructuring.

Keywords

Breakup, Timex Watches Ltd., Timex Corporation, US, Titan, restructuring, Timex, JV, dismantled, level of strategy, product launch, watch market