Abstract

The case examines the way in which Terry S. Semel turned around Yahoo! (Yahoo), one of the leading Internet companies in the world, which was in deep trouble in the fiscal 2001. It discusses the problems faced by Yahoo before Semel joined the company. The case then details several measures taken by Semel to turn Yahoo around including remaking the culture, introducing more subscription based services, entering into partnership deals, acquiring companies and more.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Problems faced by Internet companies, Turnaround strategies.

Keywords

Examines, Terry S. Semel, Yahoo, Internet, fiscal 2001, measures, remaking the culture, introducing more subscription based services, entering into partnership deals, acquiring companies