Abstract

The case discusses the turnaround of Japanese automobile major Nissan Motors Ltd. The case first explores the reasons for the decline of Nissan. Then it provides information about the Nissan - Renault alliance and salient features of the alliance and the synergies expected through the alliance. The case focuses on the Nissan Revival Plan (NRP) and its implementation. It also explores the various problems faced by Nissan and how those problems were addressed by the NRP. The case concludes with the results of the NRP and future prospects of Nissan.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Internal weaknesses threatening the survival of a company.

Keywords

Japanese automobile, Nissan Motors Ltd., decline, Nissan, Renault, alliance, salient features, synergies, Nissan Revival Plan, NRP