Abstract

The case examines the modern dairy development efforts undertaken in India, which helped the country emerge as the world's largest milk producer by the end of the 20th century. It describes in detail the Anand Model of dairy co-operatives and examines the rationale for establishment of the National Dairy Development Board (NDDB). It then talks about the initiatives taken by NDDB as part of its 'Operation Flood,' program. The achievements of the 'Operation Flood' program are analyzed and the other initiatives taken by NDDB to build on the program's success are discussed. Finally, the case discusses the future of the co-operative movement in India in the light of the widening rift between GCMMF (which owns the Amul brand), and NDDB. It also throws light on the changing face of dairy co-operatives due to the regulatory changes and increasing competition due to the entry of leading FMCG companies (Nestle, Britannia and HLL) into the dairy market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Successful co-operative dairy development model in India.

Keywords

Dairy, development, India, emerge, milk producer, 20th century, Anand Model, dairy, co-operatives, examines, National Dairy Development Board, NDDB, Operation Flood, Operation Flood, co-operative movement, GCMMF, Amul brand, competition, Nestle, Britannia, HLL