Abstract

The case discusses a five-year long organisational restructuring exercise undertaken by Unilever, a leading global fast moving consumer goods (FMCG) company. It examines in detail the important elements of the restructuring programme named the 'Path to Growth Strategy'. The case focuses on the changes made with respect to the organisational structure, various Unilever businesses, branding strategies, operational processes and the supply chain management practices. Finally, it discusses the results of the restructuring exercise and examines the company's future prospects in the light of its falling share price and the sluggish growth of many of its leading brands.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Restructuring strategies of a multi-product, multinational company.

Keywords

Five-year long, organizational restructuring, Unilever, fast moving consumer goods, elements, Path to Growth Strategy, organizational structure, businesses, branding strategies, operational processes, supply chain management, future prospects, share price, sluggish growth, leading brands