Abstract

The case describes how Matsushita, the consumer electronics giant had evolved over the years. It starts with a description of the growth of Matsushita over the years and goes on to explain the problems that the company faced in the 1990s. The case explains the reasons for Matsushita's declining performance. It also discusses the restructuring initiatives taken up by the company which helped it improve its performance.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Changes in strategy with changes in the environment.

Keywords

Matsushita, consumer electronics, giant, Matsushita, restructuring, initiatives, performance