Abstract

The case examines the entrepreneurial and leadership styles of Rupert Murdoch, the CEO and Chairman of News Corporation Limited, a global media and entertainment company which diversified into films, television, newspapers, magazines etc. The case explains Murdoch's business acumen, diversification into different businesses and people management skills in detail.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Different leadership styles and entrepreneurial skills.

Keywords

entrepreneurial, leadership, Rupert Murdoch, CEO, Chairman, News Corporation Limited, global media, entertainment, films, television, newspapers, magazines, acumen, diversification, people management, skills