Abstract

The case provides a detailed insight into the strategies adopted by Canadian insurance major SunLife Financial Services in various areas. The case provides information about the company's history, its evolution and examines its marketing, finance and human resources strategies. Details about the various mergers and acquisitions undertaken by the company over the years are given. The case also provides an insight into the company's global operations and examines its performance in various geographical segments. Sun Life's merger with Clarica is explored in detail and the implications of the merger on the Canadian insurance market are studied. Finally, the case provides a detailed note on the global insurance market and on the Canadian insurance market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The operations of an insurance company.

Keywords

Sun Life Financial Services, Canadian life insurance market, History of Sun Life, Mergers and acquisitions, Products and services, Globalisation strategies, Marketing strategies, Human resources strategies, Corporate governance, Global life insurance market