Abstract

The case provides detailed information on various functional areas of Zurich Financial Services (Zurich) including its human resource policies and finance. The case discusses the company's history since inception and market segments including consumer, corporate, commercial, small business and wholesale. The case also gives details of Zurich's globalization efforts and the various geographic regions in which the company operates including the revenues derived from these regions and various countries. The case also includes information regarding company's social responsibility initiatives. It also covers the future prospects of Zurich and the problems being faced by the company due to the mismanagement of former CEO Rolf Hüppi.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Operations of a global insurance company.\

Keywords

functional areas, Zurich Financial Services, human resource policies, history since, inception, market segments, consumer, corporate, commercial, small business, wholesale, globalization, geographic regions, problems, mismanagement, Rolf Hüppi