Abstract

The case provides detailed information on various functional areas of Prudential Financial Inc (Prudential) including marketing, human resources and finance. The case discusses the company's history since inception, product segments including US Consumer, Employee Benefits, International, and Asset Management and the various geographic regions in which the company operates and the revenues derived from these regions. The case also includes information regarding the company's social responsibility initiatives and corporate governance standards. It covers the future prospects of Prudential and problems faced by the company like market conduct allegations and unethical sales tactics adopted by the company's sales personnel. It also covers information on the reorganization of business segments in August 2002. Finally, the case includes a detailed note on the global insurance industry outlook.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Strategies to be adopted by Prudential in the global insurance industry.

Keywords

Prudential Financial Inc, marketing, human resources, finance, history since inception, product segments, US Consumer, Employee Benefits, International, Asset Management, geographic regions, revenues, social responsibility, corporate governance standards, future prospects, unethical sales tactics, sales personnel, reorganization