Abstract

The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally, the case ends with a debate on whether the merger would be successful.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The recent trends and structure facing the sporting goods industry
• The reasons for the ongoing mergers and acquisitions in the industry and their future
• The rationale behind the Adidas and Reebok merger.

Keywords

Adidas-Salomon AG, Reebok International Limited, Nike International Inc., Mergers and Acquisitions (M&As), US, Germany Federal Trade Commission, Financial Performance, Bargaining Power, Distribution Network, Integration Issues, Footwear and apparel market, Interbrand, Ries and Ries Consulting, Merged entity, Market Capitalization, Synergies, Herbert Hainer and Paul Fireman