Abstract

Doing Business the Sustainable Way, explains the sustainable business practices of three organizations. Climate Cool: Helping Business Become Carbon Neutral deals with the 'Climate Cool' certification offered by Climate Neutral Network. The caselet explains how companies are trying to be certified as 'Climate Cool', so as to derive a competitive advantage. Natureworks Cares for Nature deals with how a company called NatureWorks LLC has come out with a polymer made from renewable resources. With a product range which can compete with the quality and pricing of the conventional polymers, the company has found that an increasing number of people have started opting for NatureWorks products. NatureWorks has also come out with innovative ways of letting the public know about their products. Weyerhaeuser: Greening Its Business Practices explains how Weyerhaeuser has reduced the negative impact of its logging activities on the environment. Weyerhaeuser has further taken on the role of an organization focusing on sustainability, rather than merely minimizing damage.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Corporate Social Responsibility as a competitive advantage
• Role of the regulatory environment in promoting green products.

Keywords

Climate Neutral Network, NatureWorks LLC, NatureWorks products, 'Climate Cool' certification, climate neutral, neutral network, Cool products, Philips Lighting, Weyerhaeuser Company (Weyerhaeuser), sustainable forestry, packaging materials, Rainforest Action Network (RAN), Case, Case Study, Case Studies, MBA