Abstract

The case focuses on the experiences of retailing giant Carrefour in Japan. It elaborates on the success of the world's second largest retailer in the Asian countries and the strategies that it adopted to enter the Japanese market in 2001. The case discusses the problems that the company faced in Japan and its decision to finally exit the Japanese market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Implications of entering international markets without going in for partnerships, JVs, or acquisitions
• Regulations in international markets which have an impact on the entry of foreign retailers
• Different modes of entry into international markets.

Keywords

Carrefour SA, Hypermarket, Wal-Mart, Ahold, Joint Venture, Wholly-owned subsidiary, Every Day Low Prices, Tesco Plc, Seiyu Ltd., General Merchandise Stores, Supermarkets, Hard Discount Stores, Convenience Stores, Japanese Retail Industry, Large Store Law, Entry Strategy, International Marketing