Abstract

The case discusses the hurdles faced by News Corporation in the light of rapid digitization, especially in protecting its traditional media business including newspapers and television. The case presents various online media initiatives taken up by Rupert Murdoch, founder of News Corporation. It gives details of the investments made by News Corporation during the dotcom boom in the 1990s and their fate after the dotcom bust. The case also discusses various acquisitions made by News Corp. as a part of its aggressive Internet strategy.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the impact of Internet on traditional media companies
• Study and analyze the problems that a traditional media company could face in its digital transformation
• Understand how economic downturn can affect a company’s investment strategies.

Keywords

News Corporation, Fox Interactive Media, eVentures, Digital Transformation , Digital Content Delivery, Triple Play Services, Internet Service Provider, MySpace.com, Online Advertising , Broadband, Internet Initiatives of Media Companies