Abstract

Bajaj Auto Limited (BAL) is one of the leading players in the Indian two-wheeler market, the second largest two-wheeler market in the world. The case traces the company's rise to dominance in the scooter segment of the market, and its eventual fall, against a backdrop of changes in customer tastes and preferences. It describes the reasons for the shift in demand and discusses the initiatives that the company undertook to regain lost ground. The case also discusses the competition in the Indian scooter market, and ends with a brief discussion on recent developments in the two-wheeler market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Recent trends in the Indian Pharmaceutical Industry
• Lupin's journey from a drug manufacturer to a national level pharma company
• Growth Strategies of Lupin Limited
• Importance of patents (product and process) in the pharma industry
• Product patent regime in India.

Keywords

Bajaj Auto, Bajaj scooters, Indian scooter market, Trends in the scooter market, Coping with changing trends, Demand shifts, Changing tastes