Abstract

Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments. It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market. The case concludes with an account of the growth prospects of the company in its various businesses.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Gain insights into the turnaround efforts of the company
• Appreciate the importance of focus and a clear recognition of strengths
• Know more about the marketing efforts made by the company to gain leadership in a highly competitive market.

Keywords

Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry