Abstract

Saregama India Ltd, part of the RPG group, is a major player in the Indian music industry. The case describes the turnaround efforts undertaken by the company in the recent past. It discusses the company's efforts to digitize its catalog in an effort to make inroads into the digital music market and gives an outline of the Indian music market and declining trend in physical music sales. The case ends with a brief discussion on the future prospects of the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Gain insights into the Indian music industry
• Understand the effect of technology changes on the business of the company
• Analyze the turnaround strategy of Saregama India Ltd. and understand the efforts made by a company to align its business to the changed realities of the market.

Keywords

Saregama, HMV, Digital music download, Online music store, Digitization of music, Saregama turnaround, Diversification