Abstract

Roca is the world's largest sanitaryware manufacturer and Parryware is the leading player in the Indian sanitaryware market. The case describes the origins and growth of Roca and Parryware leading up to the joint venture which was to operate primarily in India. It explains in detail the skills that the partners bring to the JV. The case ends with a discussion on the challenges and future prospects for the joint venture, especially when the fast growing Indian market was attracting several foreign players.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Analyze the synergies in a joint venture
• Know more about the Indian sanitaryware market
• Weigh the strengths and weaknesses in a joint venture.

Keywords

Parryware Roca, Joint ventures, Indian sanitaryware market, Spanish companies, Indian taps and tiles market, Marketing , Shop-in-shops, EID Parry, American Standard, Toto, Hindware