Abstract

Las Vegas Sands Corp, incorporated in 2003, is one of the world's largest casino developer-cum-operators. Initially, it was a one casino-resort company. Over the years, it adopted an aggressive expansion strategy and entered the Asia-Pacific region in a big way. In Macau, the company planned to build an entire city in a span of three years. The proposed city was to have hotels, theaters, a sport stadium, spas, shops, and banquet halls. The case gives information on the company's vision. It speaks about the possible risks that the company faces in realizing the vision and the rewards that the company can expect if it succeeds. The case ends with a brief discussion on the future potential of the casino market in Asia and the company's financial state.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Learn more about the casino-resort market in Macau
• Analyze the high-risk, high-return strategy adopted by the company
• Analyze the future prospects of the company.

Keywords

Las Vegas Sands, High-risk high-return strategy, Impact of rapid growth, Regulated gaming market, Integrated casino resorts, Macau Cotai, Meeting incentive convention exhibition market