Abstract

Moser Baer India (Moser Baer), incorporated in 1983, started producing digital storage media (floppy disks) in the year 1986 and went on to become the second largest optical storage media (CDs, DVDs, etc.) company in the world by 2007. The case discusses the factors responsible for the success of the company, namely, its ability to be proactive in the market while staying at the forefront of technology, which it achieved through its strong research and development capabilities. The case discusses the company's foray into the solar energy business through the creation of a subsidiary, Moser Baer Photo Voltaic Ltd. (MBPV). It then discusses the acquisitions made by MBPV to augment its technology as well as manufacturing capabilities. The case also describes Moser Baer's foray into the computer peripherals and home video entertainment businesses. It ends with a discussion on the outlook for the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Illustrate the growth strategies that a firm can pursue.
• Introduce the concept of corporate portfolio analysis.

Keywords

Moser Baer, Related and Unrelated diversification, Growth Strategies, Corporate portfolio analysis, Acquisitions, Optical disc market, Solar cell, Home entertainment, Computer peripherals