Abstract

The case examines how India based Educomp Solutions Limited (Educomp), grew in a short span of time to emerge as a leader in the IT-enabled education solutions industry. It explains Educomp’s strategy of developing product portfolios and expanding its geographical presence. The company is the pioneer in providing IT-enabled education solutions for the K-12 segment in India. Educomp created a wide base of customers including government and private schools. The company expanded into foreign countries mostly through inorganic route which saved it costs related to market research and marketing. Educomp even diversified into running pre and formal schools which were viewed as its way of forward integration and risk diversification by industry observers. Though Educomp catered to thousands of schools in India, there still remained a huge untapped market for its products and services.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand how a strong product and first mover advantage could help a startup become a market leader.
• Examine how cost effectiveness can be a key selling point in education business in the developing markets.
• Analyze growth strategies of Educomp.
• Examine the challenges Educomp faces in the near future.

Keywords

Educomp Solutions, Competitive Advantage, First Mover Advantage, Business Model, Indian Education Sector, Public Infrastructure for Education, Education Process Outsourcing, E-Learning, Content Creation, Delivery of Learning Solutions, ERP for Campus Management, Applying Thought in Schools Program, SmartClass Content Solution, Public Private Partnership Agreement, Instructional and Computing (ICT) Division, Roots-to-Wings, Millennium Schools, Tele-Education Network, Professional Development Courses, Educomp Learning Centers, IT-enabled Learning Solutions