Abstract

The Ford Motor Company is one of the largest automobile companies in the world, with a history of more than 100 years. The company has successfully negotiated through several troughs and crests in its checkered past. The case recounts some of the restructuring efforts made by the company in the 1990s and 2000s. It then discusses the ‘One Ford’ strategy in detail and provides information on how the strategy was implemented between 2006 and 2012. The case ends with a brief discussion on future prospects for the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• analyze the factors that led the company to devise the ‘One Ford’ strategy
• appreciate the efforts made by the company to realign its organization structure so as to match market reality and changing customer preferences
• critically analyze the implementation of the ‘One Ford’ strategy
• assess the future prospects of the company in light of the restructuring efforts

Keywords

Strategy Implementation, Restructuring, Organization structure, Globalization, 'One Ford' strategy, 'Way Forward' plan, Global Growth Plan, Global product strategy, One Ford Global Product Development System, Business models, Financing, Capacity alignment, Auto industry, Emerging markets, Recession, Ford