Abstract

The case “Mexico’s Vinte – Affordable and Sustainable Housing for BOP Customers,” talks about Mexican construction company, VINTE Viviendas Integrales, S.A. de C.V. (VINTE)’s unique offering of sustainable social housing for Mexicans with low-and-middle incomes. The company provided affordable homes designed on its unique “G7 Habitat” concept, wherein homes had internet, eco-friendly technologies, and built-in community services. VINTE had a strong market position as it had support from the Mexican government, partnerships with technological entities, and financing arrangements with leading financial institutions. The company went on to win several awards and gained global recognition for its inclusive business model.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the strategy involved in earning profits, while doing business with the BOP
• Recognize the long term benefits in providing affordable homes focused on sustainability
• Realize the importance of government and institutional support for social housing initiatives

Keywords

Sustainable Housing,Affordable Housing,Mexico,VINTE,Base of the Pyramid (BOP),Vertical Integrated,Eco-friendly technologies,Housing Market,Construction Industry,Social Housing,Inclusive Business Model,Information and Communications Technologies (ICT),Green Mortgage,Third party guarantees, Housing Bonds