Abstract

The acquisition of Myntra (India’s largest fashion e-tailer) by Flipkart (India’s biggest e-tail company) brought together two of the biggest e-tailers in India. Made possible by common investors, the acquisition would enable Myntra to leverage on Flipkart’s infrastructure, while allowing Flipkart to strengthen its portfolio of product offering. This consolidation is seen as a response to taking on Amazon which has made big plans for Indian market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Evaluate the Acquisition of Myntra and its potential synergies
• Study the benefits of the deal to Flipkart and Myntra
• Evaluate the impact of the deal on Indian e-commerce industry
• Analyze the future challenges which Indian ecommerce players could face with the global majors focusing on India

Keywords

Flipkart, Myntra, Amazon, Deal, Acquisition, online retail industry, e-tail, Leading e-tailer in India, Gross Merchandise Value, GMV, valuation, Flyte, Funding, Venture capital, Private equity, Bansal, swap ratio, Synergies, Sachin, Binny, Mukesh