Abstract

The case “IDFC First Bank’s Technology-led Banking Services and Digital Media Promotion” talks about the various initiatives launched by India-based IDFC First Bank to be a leader in technology-led banking services in India. The case starts out with a brief history of IDFC First Bank. It then describes the merger of IDFC Bank and Capital First Ltd. (Capital First). The case touches upon the use of digital technologies by IDFC Bank and the launch of its financial services. It then describes how the bank used digital media not only to promote its products and services but also to promote the brand – IDFC First Bank. The case also highlights the future plans of IDFC First Bank.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand how banks are leveraging digital technologies to transform themselves and stay relevant.
• Understand the challenges posed by FinTech to traditional banks.
• Understand how banks can compete with FinTech players.
• Analyze the need for a diversification strategy.

Keywords

IDFC Bank; Capital First Ltd; IDFC First Bank; e-banking; Digital Banking; Core Banking Solution; FinTech; Micro ATM; Customer Experience; Personalization; M&As; Social Media; Influencer Marketing; Digital-only Banks; Service Oriented Architecture (SoA)