Abstract

US-based subscription streaming service and production company, Netflix, Inc. was at a crossroads in 2022. It faced challenges from growing competition, flat subscriber growth, and deteriorating quality of content. The Co-CEO of Netflix, Reed Hastings introduced ad-supported content. What will be its repercussion?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Identify the competitive advantages of a company
• Assess the structure and technological development of the video streaming industry
• Analyze the external environment and internal context of a firm
• Analyze the strategic challenges faced by a market leader
• Evaluate a company’s key resources and capabilities against aggressive competitors

Keywords

Netflix; Streaming; content; competition; entertainment; streaming; competitive advantages; external environment; internal context of a firm; challenges faced by market leader; aggressive competitors; key resources; capabilities