Abstract

Gravita India Limited (GIL), one of India's leading and reputed recycling companies, grew to have a global presence with various waste sourcing and manufacturing units. With a thirty-year history in the industry, the company had built up a core competency in developing innovative technologies for recycling various metallic wastes like lead and aluminum and plastics. The in-built technology enabled the company to produce quality products from recycled waste and increased the life time of the recycled waste. The company owned a well-diversified portfolio of recycled products and services developed from lead, aluminum, and plastic scraps. The company developed strategic objectives built around the core philosophy of sustainability across the value chain based on the fundamental values of fairness, trust, respect, passion, and nurturing relationships. The present case study can be used to understand and discuss the process of strategy formulation and analysis of the vision, mission, and strategic objectives of a business. It will also help in understanding the impact of the internal and external business environment on a company and an industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To analyze the strategic objectives of a business organization
• To determine the factors affecting the strategic management process
• To evaluate the competitive advantage of a business organization

Keywords

Recycling; Sustainability; Circular Economy; Lead Recycling; Recycled Lead Batteries; Aluminum Recycling; Plastic Recycling; Extended Producer Responsibility (EPR); Battery Waste Management (BWM) Rules; 2022; Scrap Collection; Metallic Waste; Non-Metallic Waste