Abstract

The case examines the restructuring and redesigning efforts undertaken by Reader’s Digest to increase profitability and reach during the early 21st century.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Business restructuring initiatives undertaken by RDA during the late-1990s and the early 21st century, with an emphasis on the redesigning strategies for the magazine
• and The effectiveness of redesigning strategies.

Keywords

Re-engineering strategy, direct mailing campaigns, management restructuring, marketing channels