Cavinkare’s Innovative Marketing Strategies
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Details
Case Code:
CLBS004
Case Length:
3
Period:
Pub Date:
2004
Teaching Note:
NO
Price (Rs):
0
Organization:
CavinKare Pvt. Ltd.
Industry:
Cosmetics & Toiletries
Country:
India
Themes:
Advertising & Promotion,Brand Strategy, Channel Strategy & Development
Abstract
The caselet discusses the brand-building, promotion and distribution strategies adopted by CavinKare, which enabled it to compete directly with market leaders such as HLL, P&G, Godrej and Henkel successfully.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- An innovative product backed by strong and unconventional marketing support can become the leader in its category
- and The importance of innovation, brand-building, pricing and promotion for the success of a product.
Keywords
Online promotional scheme, direct selling, advertising expenditure, Fair & Lovely, Godrej FairGlow, Emami, Ayurvedic Concepts, Amway, Avon, Modicare