Abstract

The caselet examines the rapid growth of one of the most successful companies in the Philippines, the fast-food major, Jollibee Foods Corp. Corp. Jollibee’s strong focus on product development, operational excellence, customer service, marketing and promotion, and social responsibility, and the leadership of Chairman Tony Tan Caktiong helped it become the market leader in the Filipino fast-food industry, beating all the multinational companies.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How an entrepreneur with a clear vision and mission can achieve a leadership position in the face of competition from MNCs
• and How innovative operational and differentiation strategies can transform a small local company into a market leader in spite of stif

Keywords

Entrepreneurship, McDonald’s, Wendy’s, Burger King, franchising, dominant player