Hindustan Motors’ Struggle for Survival
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Details
Case Code:
CLBS012
Case Length:
5
Period:
Pub Date:
2004
Teaching Note:
NO
Price (Rs):
0
Organization:
Hindustan Motors
Industry:
Automotive
Country:
India
Themes:
Corporate Strategy,Globalisation, Competitive Strategy
Abstract
The caselet explores the reasons behind Hindustan Motor’s poor performance after the liberalization of the Indian automobile industry. It examines in detail the company’s efforts to turnaround and make its brands successful.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- How external environment affects a company
- Will diversification into the auto-component industry help HM?
Keywords
Joint ventures, partnerships, distribution strategy, niche markets, working capital, restructuring