Abstract

The caselet examines the growth and evolution of Cartoon Network, the leader in the children’s TV entertainment segment in India. The localization and brand building initiatives taken by the channel are explored.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The business logic behind running a niche TV channel as against a general entertainment channel
• and The strategies that helped Cartoon Network not only emerge and remain the leader in the children’s entertainment segment but also in the overall Indian satel

Keywords

Entertainment channels, animation market, benchmark, time-slots