Abstract

The caselet provides an overview of the problems faced by DD due to mismanagement and competition from private channels. In mid 1990s cable reached many Indian homes and many private channels were launched. Poor quality of transmission and program content prompted viewers to switch to private channels.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Mismanagement of affairs in Doordarshan
• Threat posed by the private channels
• and Low content and broadcasting quality

Keywords

Private channels, commercial channel, preferred package, Direct to Home (DTH), corporate entity, advertisement slots.