Citicorp
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Details
Case Code:
CLBS015
Case Length:
4
Period:
Pub Date:
2004
Teaching Note:
NO
Price (Rs):
0
Organization:
Citigroup Inc.
Industry:
Financial Services
Country:
US
Themes:
M&A,Corporate Strategy, Postmerger Integration, Leadership & Values
Abstract
The caselet gives an overview of the merger between Citicorp and Travelers, two large US based financial institutions. It focuses on the various problems faced by the merged entity, Citigroup, because of the two distinct styles of leadership of Co-CEOs.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- It gives an overview of the merger between Citicorp and Travelers, two large US based financial institutions
- and The case focuses on the various problems faced by the merged entity, Citigroup, because of the two distinct styles of leadership of Co-CEOs.
Keywords
Compensation, cross-selling, merger, synergies