Abstract

The caselet deals with the code sharing agreement between Air India and Virgin Airways, the second biggest airlines in UK after British Airways. The arrangement was considered to be a significant development for the ailing Air India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Why the code sharing arrangement between Air India and Virgin Airways did not yield the expected results. The advantages of tie-ups between major airline companies.

Keywords

Code-share agreements, yield management, product development, partnership