Abstract

The caselet examines the problems faced by South Korea-based Daewoo Motors, the flagship company of the Daewoo Group. Daewoo Motors expanded rapidly in several risky and uncertain markets by taking huge debts.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The major flaws in Daewoo’s expansion strategy and their consequences
• and Impact of the international expansion strategy on the Daewoo Group and Daewoo Motors’ financial performance

Keywords

Brand image, corporate governance, trade union, acquisition, Daewoo group, Kim Woo Choong, KIM