Abstract

The caselet discusses the turnaround of Japanese automobile major Nissan Motors Ltd. It explores the reasons for the decline of Nissan and focuses on the Nissan Revival Plan (NRP) and its implementation. It also explores the various problems faced by Nissan and how those problems were addressed by the NRP.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How a highly reputed and successful MNC can face threats of survival in a relatively short period of time in its history due to internal weaknesses
• and How communication and involvement of employees both in formulation and implementation of a revival plan can

Keywords

Merger, technological competence, alliance, cross-functional teams