Abstract

The caselet explains the problems faced by De Beers, an organization that engaged in diamond trade. The caselet looks into the impact of the Asian Financial Crisis and the financial turmoil in Russia on the activities of De Beers. The case also delves into how De Beers tried to avert the crisis.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How changes in environment affects an industry
• How cost leadership attributes of a competitor company affects the marker leader in the industry
• and The need to anticipate changes in the business environment.

Keywords

De Beers, diamond, Argyle Diamonds, mining, Asian financial crisis, Namibian government