Abstract

The caselet explains the e-Choupal initiatives undertaken by ITC, a company engaged in the business of tobacco, paperboards & specialty papers, agri-business etc. The e-Choupal initiatives helped the company to streamline its supply chain. The company found that the investment that it made in the initiative can be recouped in one and a half years.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How a company used technology to bring about a change in the procurement side of the supply chain
• The challenges faced by the company while implementing a technological change
• and Necessity of effective communication to stakeholders.

Keywords

ITC, e-Choupal, kiosk, sanchalak, Agricultural Produce Marketing Committee (APMC) Act, Agri-business.