Abstract

The caselet deals with the how GE is using information technology to adapt itself to the changing business environment. The caselet also describes how Jack Welch set personal examples in driving change at GE. The caselet also comments on the analysis done by the employees to assess the strengths and weakness of the company and also about the activities undertaken by GE to take its employees into confidence.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Implementing an e-Business strategy in an organization
• The necessity of taking employees into confidence while going for a change initiative
• and Role of top management in helping the organization to adapt to changes in the business environment.

Keywords

General Electric (GE), e-Business strategy, Jack Welch, Destroy your Business (DYB), WebMD, iCenter, e-enabling, cross-functional team, organization structure