Abstract

The caselet looks into the changes carried out by Mallesh Sen Gupta (Mallesh), a second generation entrepreneur, at Pioneer Electronics Ltd. The organization founded by his father was undergoing a period of trouble and Mallesh brought in some new thinking to the organization. As part of a restructuring exercise, Mallesh conceptualizes backward and forward integration, alliances, cost-cutting exercises, after sales service etc.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The changes that happen in the management style and governance when a second generation entrepreneur takes control from a first generation entrepreneur
• Role played by alliances in the supply chain of the company. Effectiveness of organizational changes.

Keywords

Consumer electronics, initial capital investment, fund lock, economies of scale, supplier relationship, diversification