Abstract

The caselet discusses the culture that existed in the two automobile companies, Chrysler Corporation and Daimler-Benz prior to their merger. The caselet analyses that the traits that were pre-dominant in these two organizations, and how they were different from each other. The caselet looks into the issues that developed at the merged organization due to the cultural mismatch between the two organizations.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The need to assess the culture of the organizations planning to merge
• The role of organization culture in making a merger successful
• and Predominant culture traits found in an American organization and a German organization.

Keywords

Daimler-Benz, Chrysler Corporation, Jurgen Schrempp, Robert Eaton, pay disparities, centralized decision-making, non-hierarchical style, consensus managers, empowerment