Abstract

The caselet looks into the products that Dharmapal Satyapal Group (DS Group) has developed, the strategies that resulted in the development of these products, and how these products helped the bottom line of the company. The caselet also deals with the history of the company, nature of the market in which DS group operated and what the company plans to do in the future.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Diversification undertaken by an FMCG company
• How the brand owners manage different brands and product lines
• and Strategies that go into the development of new products

Keywords

Dharmapal Satyapal Group (DS Group), Catch Salt Shaker, Paloma, Nestlé, Captain Cook, Tata Salt, Tulsi, Rajnigandha, saffron flavored chewing tobacco, suburban markets, diversification