Iridium: Making a Comeback
Details
CLBS048
5
2004
NO
0
Iridium LLC
Technology & Communications
US
Business Model,Corporate Strategy
Abstract
The caselet discusses the problems faced by Iridium after the launch of its mobile satellite services. These problems landed the company in deep financial trouble, which led Iridium to file for Chapter 11-bankruptcy protection in the US Bankruptcy Court. The case also talks about Dan Colussy’s turnaround strategies that resurrected the company and made it a success.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Critical success factors in the mobile satellite services industry. Strategies adopted to revive a bankrupt company. The need of market research to understand the market before a product/ service launch.
Keywords
Iridium, Motorola, Ray Leopold, Ken Peterson, Bary Bertiger, satellite based wireless personal communications network, Vebacom, Korea Mobile Telecommunications, Sprint Corporation, STET, Mobile Satellite Services (MSS), Globalstar, Odyssey, Chapter 11 petition, Dan Colussy