Yahoo! Sells Kelkoo
Price: 200
Add to Cart
Details
Case Code:
CLBS053
Case Length:
5
Period:
Pub Date:
2008
Teaching Note:
NO
Price (Rs):
200
Organization:
Yahoo!, Inc.
Industry:
Business & Consumer Services
Country:
US
Themes:
M&A,Growth Strategy, Strategic Planning
Abstract
In November 2008, Yahoo! Inc. sold its price comparison shopping service Kelkoo at a big loss, as a part of its efforts to restructure its businesses. The case talks about the reasons why Yahoo purchased Kelkoo and the factors that contributed to its eventual sale. The case also talks about the reactions of industry observers to the sale.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Business Restructuring
- and Online shopping business.
Keywords
Yahoo, Kelkoo, online shopping, price comparison, Search engine, Mirosoft, Google, business strategy