Abstract

In 2002, HarperCollins Publishers (HarperCollins), one of the world’s leading English-language publishers, entered India through a joint venture with the India Today Group (ITG). Since then the company had strengthened its position in the Indian publishing industry by leveraging ITG’s distribution network and also by adopting various localizations strategies. While HarperCollins faced some challenges in operating in India, the company saw this market as a huge opportunity, and as of late 2008, was gearing up to tap this market with some further localized initiatives.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Entry and expansion strategy
• and Localizations strategy

Keywords

Strategy, Localization, joint venture, distribution, Publishing, Indian publishing industry, piracy, HarperCollins, India, India Today Group