Abstract

The article discusses about Walt Disney company’s announcement to buy Pixar animation studios (pixar) for US $7.4 billion, which would enhance Disney’s animation driving growth across businesses, analysts lauded Disney’s move towards buying pixar as it was perceived to be slow in tapping the power of digital technology and computer graphics animation (CGI), Disney can now leverage the popularity of Pixar’s animated characters and extend them to video games, broadband and wireless platforms, theme parks, and merchandise products, Disney’s acquisition of Pixar.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

The Pixar Buy - Disney's Creative Mojo - Micro Case Studies - Free Resources - Case Studies - Articles -  Book Reviews, Walt Disney Company, Disney, Pixar Animation Studios, Pixar, Robert A, Iger, fostered, innovative, animation, critical creative engine, growth, businesses, strategic priorities, creative content,consumer, new technology, global expansion, Shareholder, Analysts, power, digital technology, computer graphics animation, CGI, Chicken Little, Toy Story, Monsters Inc., Finding Nemo, Incredibles, marketing strength, video games, broadband, wireless platforms, theme parks, merchandise products, inkling, Hollywood, Silicon Valley