Abstract

This business update discusses about dell opting for AMD Opteron ending its long-standing Intel only strategy. dell had taken this move due to intel’s earnings shortfall leading to a stagnant growth in the PC market. Dell also faced intense competition from Samsung, Toshiba and texas instruments.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

intel, dell, AMD, Opteron, Advanced Microdevices, Intel corporation, four way server, Symmetric Multiprocessing, Samsung, Toshiba, Texas Instruments, technological development, rebranding strategy, Woodcrest