Abstract

This business update describes about Yahoo and eBay entering into a strategic alliance for pooling their resources in an effort to boost their revenues and consolidate their position in the competitive Internet industry. The move was also taken to counter competition from Google. eBay sought to increase its advertising revenues through this alliance as Yahoo! had experience in search advertising.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Yahoo, eBay, strategic alliance, internet, online banners, graphic advertisements, PayPal, alliance, Skype, Yahoo messenger, Google, Fortune interactive, marketing, Gartner Inc, online auction, subscription services, assets, advertisers, web, navigation, click-to-call functionality